{"id":19782,"date":"2022-06-28T10:38:38","date_gmt":"2022-06-28T14:38:38","guid":{"rendered":"https:\/\/msctnewsroom.wpenginepowered.com\/?p=19782"},"modified":"2022-06-28T10:38:38","modified_gmt":"2022-06-28T14:38:38","slug":"mohegan-sun-launches-new-campaign-all-in-for-mohegan","status":"publish","type":"post","link":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/","title":{"rendered":"Mohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d"},"content":{"rendered":"

The centerpiece of the campaign is a 30-second commercial now airing; will engage guests through billboards, social media, radio, digital advertising, on-site at Mohegan Sun and via future activations throughout the region<\/strong><\/p>\n

UNCASVILLE, CT (June 28, 2022) \u2013 Mohegan Sun<\/a>, the premier entertainment and\"\" gaming destination on the East Coast, has launched a new advertising brand campaign titled, \u201cAll in for Mohegan.\u201d The campaign\u2019s signature commercial, viewable HERE<\/a>, takes viewers through the world at play that is Mohegan Sun, and answers the questions, \u201cWho\u2019s in for Mohegan?\u201d and \u201cWhy?\u201d Created by Advertising, Design and Digital agency, TAXI<\/a>, in close coordination with Mohegan Sun\u2019s Marketing Communications team led by George Galinsky and Lindsay Bollenbach, \u201dAll in for Mohegan\u201d will air locally and regionally, which included a spot recently in the Northeast at the start of an NBA Finals game between the Celtics and Warriors on ABC. The spot also aired during the NHL\u2019s Stanley Cup Finals on ESPN.<\/em><\/p>\n

\u201cThe new \u201cAll in for Mohegan\u201d ad campaign is a perfect representation of what our guests feel at, and about Mohegan Sun.\u201d -said Jeff Hamilton, President and General Manager of Mohegan Sun \u201cWe are home to endless entertainment options, incredible dining, world-class lounges and nightlife, thrilling casinos and the friendliest guest service anywhere, all pointing in the same direction, which is to have the \u2018best time ever\u2019 at Mohegan Sun.\u201d\"\"<\/p>\n

The \u201cAll in for Mohegan\u201d campaign serves as the foundation of Mohegan Sun\u2019s refreshed look and feel for the brand. The spot features Mohegan Sun\u2019s very own Derrick Williams, Director of Transportation. Williams can be seen greeting guests in Mohegan Sun\u2019s Sky Tower hotel lobby at the opening of the spot. From there, the commercial provides a \u00a0peek into a \u201cfriends night out\u201d and where it takes them. When the question of \u201cWho\u2019s in for Mohegan?\u201d is posed, the response is a rhetorical one: \u201cEveryone, obviously.\u201d The group finds themselves taking in a variety of special moments that millions of people experience at Mohegan Sun every year. This includes thrills at the slots and at the jaw-dropping Mohegan Sun FanDuel Sportsbook, followed by dinner at Mohegan Sun\u2019s most-popular restaurant, TAO Asian Bistro & Lounge<\/a>. Dancing at one of the nightclubs, and then onto a sell-out concert inside the 10,000-seat Mohegan Sun Arena, bowling in style at Game On!, selfies at the famous Chihuly<\/a>, rolling the dice on a Craps game, and then meeting new friends of all ages to party with in novelle, rounds out the night. \u00a0The group finally crashes at the hotel to do it all over again the next day.<\/p>\n

\"\"\u201cThe new campaign is authentic. It\u2019s welcoming. It\u2019s real. It helps viewers start to feel what it is really like at Mohegan Sun and why it is so different from every other hospitality or travel destination out there.\u201d -said George Galinsky, SVP Marketing Communications, Mohegan.<\/p>\n

“The message is: everyone’s invited to experience hospitality Mohegan style. Whether you are 25 or 95, an avid gamer or not\u00a0\u2013 Mohegan Sun has the unique ability to take a good experience\u00a0and transform it into a great, unforgettable event.\u00a0 This new campaign does a great job of capturing that\u00a0spirit for us.\u201d<\/p>\n

Campaign ads are also launching regionally beyond Connecticut, including in Rhode Island, New York City, Long Island, Boston and more. To learn more about Mohegan Sun, or to book a stay \u2013 please visit: mohegansun.com<\/a><\/p>\n

ABOUT TAXI<\/strong><\/p>\n

Celebrating its 30th year in 2022, TAXI is a North American full-service agency that connects brands with consumers through creativity, technology, and culture. Its principal offices are in New York, Toronto, Montr\u00e9al, and Vancouver. The agency is behind award-winning campaigns for client partners including Mohegan Sun, Volkswagen, Audi, Applegate, Kraft Heinz, Colgate-Palmolive, and GSK\/Pfizer. For more information, visit agency.taxi<\/a>. \u00a0TAXI is part of the VMLY&R network, and a WPP company (NYSE: WPP).<\/p>\n

ABOUT MOHEGAN SUN<\/strong><\/p>\n

Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States.\u00a0 Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun<\/a> is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com<\/a>. Connect with us on Facebook<\/a>, follow us on Twitter<\/a> and Instagram<\/a> @mohegansun, view us on YouTube<\/a> and find us on Snapchat at username MoheganSun.<\/p>\n

# # #<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The centerpiece of the campaign is a 30-second commercial now airing; will engage guests through billboards, social media, radio, digital advertising, on-site at Mohegan Sun and via future activations throughout the region UNCASVILLE, CT (June 28, 2022) \u2013 Mohegan Sun, the premier entertainment and gaming destination on the East Coast, has launched a new advertising […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31,83,2,4,112],"tags":[4312,2809,2810,4313,4314,4315,4316],"class_list":["post-19782","post","type-post","status-publish","format-standard","hentry","category-entertainment","category-foodandbeverage","category-gaming","category-generalnews","category-travelandleisure","tag-ad","tag-ad-campaign","tag-advertising","tag-all-in-for-mohegan","tag-campaign","tag-tao","tag-taxi"],"yoast_head":"\nMohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d - Mohegan Sun Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d - Mohegan Sun Newsroom\" \/>\n<meta property=\"og:description\" content=\"The centerpiece of the campaign is a 30-second commercial now airing; will engage guests through billboards, social media, radio, digital advertising, on-site at Mohegan Sun and via future activations throughout the region UNCASVILLE, CT (June 28, 2022) \u2013 Mohegan Sun, the premier entertainment and gaming destination on the East Coast, has launched a new advertising […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/\" \/>\n<meta property=\"og:site_name\" content=\"Mohegan Sun Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-28T14:38:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsroom.mohegansun.com\/wp-content\/uploads\/2022\/06\/Chihuly-Falls-Bar_-300x195.png\" \/>\n<meta name=\"author\" content=\"msctnews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"msctnews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/\"},\"author\":{\"name\":\"msctnews\",\"@id\":\"https:\/\/newsroom.mohegansun.com\/#\/schema\/person\/135184bccccca0d44a065ea71a35a9b3\"},\"headline\":\"Mohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d\",\"datePublished\":\"2022-06-28T14:38:38+00:00\",\"dateModified\":\"2022-06-28T14:38:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/\"},\"wordCount\":786,\"publisher\":{\"@id\":\"https:\/\/newsroom.mohegansun.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsroom.mohegansun.com\/wp-content\/uploads\/2022\/06\/Chihuly-Falls-Bar_-300x195.png\",\"keywords\":[\"Ad\",\"ad campaign\",\"Advertising\",\"All in for Mohegan\",\"campaign\",\"TAO\",\"Taxi\"],\"articleSection\":[\"Entertainment\",\"Food & Beverage\",\"Gaming\",\"General News\",\"Travel & Leisure\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/\",\"url\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/\",\"name\":\"Mohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d - Mohegan Sun Newsroom\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.mohegansun.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsroom.mohegansun.com\/wp-content\/uploads\/2022\/06\/Chihuly-Falls-Bar_-300x195.png\",\"datePublished\":\"2022-06-28T14:38:38+00:00\",\"dateModified\":\"2022-06-28T14:38:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.mohegansun.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.mohegansun.com\/#website\",\"url\":\"https:\/\/newsroom.mohegansun.com\/\",\"name\":\"Mohegan Sun Newsroom\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newsroom.mohegansun.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.mohegansun.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsroom.mohegansun.com\/#organization\",\"name\":\"Mohegan Sun Newsroom\",\"url\":\"https:\/\/newsroom.mohegansun.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newsroom.mohegansun.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsroom.mohegansun.com\/wp-content\/uploads\/2024\/08\/Logo-Mohegan_Sun-FC-185x100-1.jpg\",\"contentUrl\":\"https:\/\/newsroom.mohegansun.com\/wp-content\/uploads\/2024\/08\/Logo-Mohegan_Sun-FC-185x100-1.jpg\",\"width\":185,\"height\":100,\"caption\":\"Mohegan Sun Newsroom\"},\"image\":{\"@id\":\"https:\/\/newsroom.mohegansun.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.mohegansun.com\/#\/schema\/person\/135184bccccca0d44a065ea71a35a9b3\",\"name\":\"msctnews\",\"url\":\"https:\/\/newsroom.mohegansun.com\/author\/msctnews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d - Mohegan Sun Newsroom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/","og_locale":"en_US","og_type":"article","og_title":"Mohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d - Mohegan Sun Newsroom","og_description":"The centerpiece of the campaign is a 30-second commercial now airing; will engage guests through billboards, social media, radio, digital advertising, on-site at Mohegan Sun and via future activations throughout the region UNCASVILLE, CT (June 28, 2022) \u2013 Mohegan Sun, the premier entertainment and gaming destination on the East Coast, has launched a new advertising […]","og_url":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/","og_site_name":"Mohegan Sun Newsroom","article_published_time":"2022-06-28T14:38:38+00:00","og_image":[{"url":"https:\/\/newsroom.mohegansun.com\/wp-content\/uploads\/2022\/06\/Chihuly-Falls-Bar_-300x195.png"}],"author":"msctnews","twitter_card":"summary_large_image","twitter_misc":{"Written by":"msctnews","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#article","isPartOf":{"@id":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/"},"author":{"name":"msctnews","@id":"https:\/\/newsroom.mohegansun.com\/#\/schema\/person\/135184bccccca0d44a065ea71a35a9b3"},"headline":"Mohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d","datePublished":"2022-06-28T14:38:38+00:00","dateModified":"2022-06-28T14:38:38+00:00","mainEntityOfPage":{"@id":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/"},"wordCount":786,"publisher":{"@id":"https:\/\/newsroom.mohegansun.com\/#organization"},"image":{"@id":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#primaryimage"},"thumbnailUrl":"https:\/\/newsroom.mohegansun.com\/wp-content\/uploads\/2022\/06\/Chihuly-Falls-Bar_-300x195.png","keywords":["Ad","ad campaign","Advertising","All in for Mohegan","campaign","TAO","Taxi"],"articleSection":["Entertainment","Food & Beverage","Gaming","General News","Travel & Leisure"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/","url":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/","name":"Mohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d - Mohegan Sun Newsroom","isPartOf":{"@id":"https:\/\/newsroom.mohegansun.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#primaryimage"},"image":{"@id":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#primaryimage"},"thumbnailUrl":"https:\/\/newsroom.mohegansun.com\/wp-content\/uploads\/2022\/06\/Chihuly-Falls-Bar_-300x195.png","datePublished":"2022-06-28T14:38:38+00:00","dateModified":"2022-06-28T14:38:38+00:00","breadcrumb":{"@id":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.mohegansun.com\/2022\/06\/28\/mohegan-sun-launches-new-campaign-all-in-for-mohegan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.mohegansun.com\/"},{"@type":"ListItem","position":2,"name":"Mohegan Sun Launches new Campaign \u201cAll in for Mohegan\u201d"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.mohegansun.com\/#website","url":"https:\/\/newsroom.mohegansun.com\/","name":"Mohegan Sun Newsroom","description":"","publisher":{"@id":"https:\/\/newsroom.mohegansun.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.mohegansun.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newsroom.mohegansun.com\/#organization","name":"Mohegan Sun Newsroom","url":"https:\/\/newsroom.mohegansun.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newsroom.mohegansun.com\/#\/schema\/logo\/image\/","url":"https:\/\/newsroom.mohegansun.com\/wp-content\/uploads\/2024\/08\/Logo-Mohegan_Sun-FC-185x100-1.jpg","contentUrl":"https:\/\/newsroom.mohegansun.com\/wp-content\/uploads\/2024\/08\/Logo-Mohegan_Sun-FC-185x100-1.jpg","width":185,"height":100,"caption":"Mohegan Sun Newsroom"},"image":{"@id":"https:\/\/newsroom.mohegansun.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsroom.mohegansun.com\/#\/schema\/person\/135184bccccca0d44a065ea71a35a9b3","name":"msctnews","url":"https:\/\/newsroom.mohegansun.com\/author\/msctnews\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.mohegansun.com\/wp-json\/wp\/v2\/posts\/19782"}],"collection":[{"href":"https:\/\/newsroom.mohegansun.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsroom.mohegansun.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.mohegansun.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.mohegansun.com\/wp-json\/wp\/v2\/comments?post=19782"}],"version-history":[{"count":0,"href":"https:\/\/newsroom.mohegansun.com\/wp-json\/wp\/v2\/posts\/19782\/revisions"}],"wp:attachment":[{"href":"https:\/\/newsroom.mohegansun.com\/wp-json\/wp\/v2\/media?parent=19782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsroom.mohegansun.com\/wp-json\/wp\/v2\/categories?post=19782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.mohegansun.com\/wp-json\/wp\/v2\/tags?post=19782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}